SEO - What is SEO?
SEO's full form of Search Engine Optimization (Search Engine Optimization). Through SEO, websites are optimized for search engines. SEO is a strategy through which the following tasks are done:
1. Design and develop a website in such a way that it ranks highest in search engine results.
2. Increase the amount and quality of website traffic from Search engines.
3. Marketing by understanding how search algorithms work and how ordinary people can Search on Search engines.
SEO is a subset of Search Engine Marketing. SEO is also referred to as SEO copyright because most of the techniques used in Search engines are to promote the site that deals with the text.
If you are dealing with some of the basics of SEO, you first need to know how search engines work.
What is SEO Copywriting?
SEO Copywriting is the technique of writing a text on a web page so that internet users can read it well. This text also looks at different Search terms, so that the targeted Search terms are placed at the top of the Search engine Search results.
In addition to readable text, SEO copywriting usually optimizes other on-page elements for targeted Search terms as well. These usually include Title, Description, Keyword tag, heading, and alternative text.
The main reason for SEO copyright is that Search engines want real content pages and never extra pages which are often referred to as "doorway pages" (which are created only for the purpose of achieving high rankings).
What is Search Engine Rank?
When you search for a keyword near a Search engine, it displays thousands of results found in its database. The rank of a web page is measured based on the position of the web page displayed in your browser by Search Engine results. If a search engine puts your webpage in the first position, your webpage will be ranked number 1 and it will be considered as the highest-ranked webpage.
SEO is the process of designing and developing a website in order to achieve the highest rank in search engine results.
What is on-page and off-page SEO?
Theoretically, there are two ways of optimization:
1. On-Page SEO - This includes writing good content, choosing good keywords, placing keywords in the right place, giving appropriate names and titles for each page, etc.
2. Off-Page SEO - This includes link building, open directories, search engines, link exchanges, etc. to increase the popularity of the link.
How does Search Engine Work?
Search engines perform a variety of functions to display Search results:
1. Crawling - The process of retrieving all web pages linked to a website. This task is performed by a software called Crawler or Spider or GoogleBot (in the case of Google).
2. Indexing - The process of creating indexes for all fetched web pages and storing them in a large database so that they can be retrieved later. Basically, the indexing process identifies the words and expressions that best describe the page and specifies the page with specific keywords.
3. Processing - When a Search request comes, the Search engine processes it. This means that it compares the search string to the index pages of the database at the request of Search.
4. Calculating Relevancy - The Search string can probably contain multiple pages, so the Search engine starts calculating relevance with the Search string on each page in its index.
5. Retrieving Result - The Search engine retrieves the most matched results in the last step of its operation and displays them only in the browser.
Search engines like Google and Yahoo update their relevance algorithms almost every month. When you see a change in your site ranking, realize that it may have been due to an algorithmic shift or something out of your control.
Although the basic principles of all search engine management are the same, there is a big difference in the relevance of results due to slight differences in their relevance algorithms.