SEO - Optimized Keyword
A keyword is a word or phrase that a person submits to a search engine to search for specific information and the search engine returns a sum based on it. Most people use phrases consisting of two to five words during search. Such phrases are called search phrases, keyword phrases, query phrases or just keywords. Good keyword phrases are specific and descriptive.
The following keyword topics help in keyword optimization of web pages.
Keyword frequency is the number of times a keyword or keyword phrase appears on a web page or part of a page's content. It is important to limit the number of times a keyword or phrase appears on a webpage to avoid the possibility of being identified or flagged as spam by Google (known to us as 'keyword stuffing').
Weight is the measure of the importance of keywords and phrases, that is, it determines the value of the page. If a keyword or phrase is included in the title of the page, its weight increases. So the higher the weight of a page, the more important it will be and the keyword will be displayed in the results of search engine.
Keyword proximity indicates the distance between two words or phrases or how close the keywords are to each other in body text. The closer the two keywords are to each other, the greater the weight of the phrase. For example:
We sell blue widgets within your means.
All our affordable widgets are blue.
In the first example, the two words in the blue widget phrase are closer to each other, so its keyword proximity is better than the second. In this case, if everything else is equal, the search rank of the first example will be higher than the second.
Where you place your keywords on the page is very important. For most search engines, putting keywords in the page title or heading is relevant and results are good. Again for some engines, putting keywords in the link text gets more relevance.
Best Place for Putting Keyword
The following is a list of places where you can place your main keywords:
- <title> tag;
- <meta name="description"> tag;
- <meta name="keyword"> tag;
- <h1> Or other headings(heading) tag;
- <a href="http://yourcompany.com">Keyword</a> link tag;
- <a href="http://sitename.com ">Keyword</a>
- body, Among the various contents of the tag
- Alt tag।
- <!--Write a comment here-->comment tag।
- URL or website address.
There are several ways you can find keywords for your website. Below are some ideas for finding keywords
1. Possible keywords that people will use to find your product or service.
2. Your prospective customers may try to solve their various problems with your product or service.
3. Keyword tags used on your competitor's website.
4. The content of the page visible on the contestant's website.
5. search suggestions on top search engines
6. Using online tools. For example- Google Keyword Tool.
7. Seriously analyze your website and find the right keywords. This can be done by expert SEO copywriters.
8. Pay attention to stemming for your keywords. Especially when optimizing pages, what will be the root word and Google considers which words are similar to that word.
9. With intelligent ideas you can identify the right keywords for your site.
What is Word Stemming?
Google uses a feature called word steaming to return all forms of a word used in a search query, such as singular, plural, verb forms, and synonyms.
So if someone types "house plan", they return not only the pages optimized for that phrase, but also the pages that contain all the variations of that phrase. For example, "house plan", "house planning", "house planner" Etc.
Hopefully you know a lot about keywords now and you know how to identify them and where to use them. Read the next chapter to learn more about the important aspects of optimizing metatags.