SEO - Relevant file-name
The easiest way to improve search engine optimization is to name your content file correctly. Before writing this tutorial, we have done a lot of research on filenames and found that search engines like Google place a lot of importance on filenames. So first you have to think about what you want to put on your web page and then give it a relevant file-name of this page. Search the Google search engine for any keywords, and you will see that the keyword with which you named the file is being highlighted. This proves that your filename should contain appropriate keywords.
File naming style
File names should be short and descriptive.
The same keywords should be used in filenames and page titles.
Do not use generic names such as tutorial.html or job.html as filenames. Make your filename more specific. E.g. c-programming-tutorial.html, software-firm.html etc.
Do not use more than 3-4 words in the file name.
Separate keywords with hyphens instead of underscores.
If possible, try to use 2 keywords.
Below are some examples of filenames that are standard in both user perspective and SEO.
Notice that the keywords are separated by hyphens instead of underscores. The way Google looks at good file names:
SEO-relevant-filename How Google looks at the file SEO relevant filename (good)
File-name with underscore may not be a good option.
seo_relevant_filename The way Google looks at the file seorelevantfilename (not good)
URL subdirectory name
From a search engine optimization perspective, URL sub-directory names are much less important. To test this, you can try searching any keyword in any search engine and you will not find any sub-directory name matching with your keyword. However, from the user's point of view, you should have a short name for the subdirectory for your file.
Before naming your file, keep the following in mind: Keep the filename of the web page concise, general, descriptive, and relevant to the page content.
1. Try to use a maximum of 3-4 keywords in your file name and also use these keywords in the title of your web page.
2. Separate all keywords with hyphens without using underscores.
3. Keep your subdirectory name as short as possible.
4. Limit the file size to 101K, as Google can print almost anything.
SEO - Design and layout
The design and layout of your website give you an initial idea about your site. So web site design and layout should be beautiful. There are some sites that are very fancy and those who browse the net regularly just enter those sites and come out without any click.
search engines are very smart, but above all, they are not human but software. If you make your site too complicated, search Engine will not be able to properly analyze your site content and your site indexing will not be accurate. As a result, your site's rank will be absolutely low.
The keyword density of the actual web page should be about 10% and its content should be within about 200 words. However, SEO experts have many opinions about it. Some say the keyword density should be 5%. Again some say it should be 20%. So we recommend you to increase the keyword concentration to 10%.
Here are some guidelines you should keep in mind when designing a web page:
1. You should have more text content than HTML content.
2. No frame is the enemy of the search engine and the search engine is its enemy.
5. Do not use words in the title of the page that are not completely relevant to the content.
6. No unnecessary directories should be used. Keep your files as close to the root as possible.
4. No fancy things like Flash, Splash, Animated Gif, Rollover, etc. should be used unless absolutely necessary.